The mobile market is 'powerful as an experiment ground' 'On the mobile side of things, we can put something out in six to eight months we can test it and see if it works, and we can conceivably bring it to console if it's something that resonates really strongly with our audience.' 'It's powerful as an experiment ground mostly because of the speed to market,' said Olson. According to Olson, another factor that makes the mobile space attractive is that the games are smaller, which means the developers can be more creative. But the company has also published mobile games that are smaller versions of its existing brands, including Hell Yeah! Pocket Inferno, and original titles such as Owlchemy Labs' Jack Lumber. More than 40 different Sega games are available on mobile devices, and most of them are ports of existing titles, whether they're retro games such as Golden Axe or newer titles like Sonic the Hedgehog 4: Episode 1. 'It's an opportunity to introduce new players to Sega games and Sega characters.' I think the powerful thing for mobile, for us as a company, is just the potential audience,' said Chris Olson, vice president of digital business at Sega, in an interview with Polygon yesterday.

'We want to be where games are, basically. The goal, Sega officials told Polygon at New York Comic Con, is to eventually deliver games that are connected across all platforms. Sega has been focusing on mobile publishing lately, and it's not just because of the wider audience available on tablets and smartphones.

Sega mobile games